Uncapped 100% income-tax exemption.
Meal-card tax advantages apply only up to a daily limit. Company-funded meals served at the workplace have no daily amount cap.
Meal marketplace and management platform for companies
Workplace lunch. Keep it easy, organized, clear, and manageable.
Employees choose their meals; the caterer prepares and delivers them to the workplace. iştebu! brings choices, invoices, and feedback together in one place.
Our app is available on web, iOS, and Android.
Keep your current caterer or choose a new partner through the marketplace.
Your meal program, in three steps
Employees choose and rate Employees see the meal photo, allergens, calorie information, dietary preferences, and special-content labels; they choose the meal they want and rate it afterward.
The caterer delivers The caterer delivers name-labeled meals together in insulated Thermobox carriers; lunch comes to work, so employees keep their break.
The company stays informed No one collects orders for the team. The company sees meal counts, budget, invoices, and ratings; employee feedback reaches the caterer and guides future menus.
An alternative to meal cards
Where does the cost advantage over meal cards come from?
Individual choice, group-purchase pricing.
Each employee chooses the meal they want, and those choices combine into one planned order. Group purchasing replaces individual retail pricing and lowers the price per person.
A real price example
The same menu. Three different prices.
This is one example for the same meat-based menu and portion from the same caterer; it is not a fixed price. Price depends on the chosen menu.
- Digital ordering platform
- TRY 600Individual order
- Restaurant
- TRY 440Dine-in
- Through iştebu!
- TRY 312Meat-menu example · 11–20 people
See the product
The employee app and admin dashboard work together.
Employees choose and rate lunch; managers track counts, budget, invoices, and feedback in the same system.
01
Meal counts, budget, and invoices in one dashboard
Track daily participation, purchased meals, billing periods, and employee feedback.
- Daily meal counts
- Budget and invoice tracking
- Rating and comment trends
02
See the menu and choose lunch in a few taps
Review the meal photo, allergens, calorie information, dietary preferences, and special-content labels, then choose for today and upcoming days.
- Mobile and web access
- Today and upcoming days
- Allergens
- Dietary and special-content labels
- Calorie information
03
See what employees enjoyed and what needs work
Rating and comment trends show the company and caterer where to focus.
- Post-meal ratings
- Trends over time
- Dish-level results
Open the interactive demo
The demo environment opens in a new tab.
Meal marketplace and daily management
Start with the setup you have today.
Keep your current caterer or choose a new partner through the marketplace. iştebu! does not disappear after the introduction; it keeps menus, deliveries, invoices, and feedback in one daily workflow.
Your employee app and management setup stay the same even when the caterer changes.
-
You already have a caterer
Keep your current caterer
Start managing menus, employee choices, daily counts, invoices, and feedback in one place.
-
You use meal cards
Move beyond meal cards gradually
Plan the move to group meals around your team, location, and working pattern.
-
You are starting from scratch
Set up a new meal program
Do not build a new WhatsApp-and-spreadsheet process for invitations, choices, deliveries, invoices, and feedback.
Packaging and delivery
Your meal is labeled with your name and transported in an insulated Thermobox.
Your caterer packs each meal in a separate microwave-ready container labeled with the employee’s name and selected menu. The meals travel together to the workplace in insulated Thermobox carriers; anyone who prefers can reheat theirs later.
Your caterer prepares and delivers the food. iştebu! is the platform that brings meal choice, ordering, and delivery tracking into one flow.
- Name and menu label
- Insulated Thermobox transport
- Microwave-ready individual container
- One group delivery
Detailed comparison
Compare all three models in detail.
Compare employee choice, delivery, daily operations, feedback, and tax treatment side by side.
Open the comparison table
Every model has strengths and limitations. Common arrangements are shown; features vary by provider and contract.
| Criteria | Meal cards | Traditional catering | iştebu! |
|---|---|---|---|
| Employee choice | Employees choose their restaurant and meal | A fixed daily menu is most common | Employees choose the meal they want from the contracted caterer’s options |
| How the meal arrives | Employees travel or place an individual order | Meals arrive together at work | Name-labeled, microwave-ready individual containers arrive together |
| Daily operations | The company loads balances; employees manage their own meal | Counts and changes are tracked between the company and caterer | Choices, cancellations, and final counts are collected automatically |
| What the company sees | Balance and spend | Total count and invoice | Meal count, budget, invoices, and feedback |
| Feedback | Feedback goes to the restaurant or ordering app; the company cannot see satisfaction across the team. | Feedback is usually shared only when there is a serious issue; employees do not have a regular line to the kitchen. | After every meal, rating and commenting is easy; employee feedback reaches the kitchen and helps improve the food. |
| Cost model | Individual retail spending | Batch-production price | Planned batch production that preserves employee choice |
| Income-tax exemption | 100% income-tax exemption up to TRY 330 per working day in 2026* | 100% income-tax exemption with no amount cap when company-funded and served at the workplace | 100% income-tax exemption with no amount cap when company-funded and served at the workplace |
Employee choice
- Meal cards
- Employees choose their restaurant and meal
- Traditional catering
- A fixed daily menu is most common
- iştebu!
- Employees choose the meal they want from the contracted caterer’s options
How the meal arrives
- Meal cards
- Employees travel or place an individual order
- Traditional catering
- Meals arrive together at work
- iştebu!
- Name-labeled, microwave-ready individual containers arrive together
Daily operations
- Meal cards
- The company loads balances; employees manage their own meal
- Traditional catering
- Counts and changes are tracked between the company and caterer
- iştebu!
- Choices, cancellations, and final counts are collected automatically
What the company sees
- Meal cards
- Balance and spend
- Traditional catering
- Total count and invoice
- iştebu!
- Meal count, budget, invoices, and feedback
Feedback
- Meal cards
- Feedback goes to the restaurant or ordering app; the company cannot see satisfaction across the team.
- Traditional catering
- Feedback is usually shared only when there is a serious issue; employees do not have a regular line to the kitchen.
- iştebu!
- After every meal, rating and commenting is easy; employee feedback reaches the kitchen and helps improve the food.
Cost model
- Meal cards
- Individual retail spending
- Traditional catering
- Batch-production price
- iştebu!
- Planned batch production that preserves employee choice
Income-tax exemption
- Meal cards
- 100% income-tax exemption up to TRY 330 per working day in 2026*
- Traditional catering
- 100% income-tax exemption with no amount cap when company-funded and served at the workplace
- iştebu!
- 100% income-tax exemption with no amount cap when company-funded and served at the workplace
Questions companies ask
Practical answers on meal cards, current caterers, billing, and employee experience.
Can we keep our current caterer?
Yes. Your current caterer can join iştebu! and continue serving your company. At onboarding, it uploads its tax certificate and Food Business Registration Certificate; the authorized review team compares the entered details with those documents. Daily selections, meal counts, delivery tracking, invoice reconciliation, and collection then run through iştebu!
Does iştebu! replace meal cards?
Yes, it is an alternative workplace-lunch line to meal cards. No card, wallet, balance, or payment instrument is issued to employees. Lunch comes to the workplace, and employees only make selections in the app. For the company, daily headcount gathering, WhatsApp/Excel chasing, restaurant calls, and invoice reconciliation move into one platform flow. Payroll, SGK, and tax effects should be confirmed with the company's own accountant.
How does this change the workload of the person who runs lunch?
In most companies, lunch coordination means daily headcount chasing, WhatsApp/Excel tracking, delivery checks, and invoice reconciliation. With iştebu!, employee selections are captured in the platform; headcount, menu, deadlines, delivery, and monthly reconciliation are visible in one panel. The admin works on exceptions, approvals, and service quality rather than daily chasing.
How does billing work?
Under the intermediation model, the food-service invoice is issued by the relevant caterer to the company. iştebu! does not resell the meal service or issue the food invoice to the company. Under the platform terms and the caterer's collection authorization, iştebu! may collect payment from the company; that payment settles the company's debt to the relevant caterer. iştebu! earns its revenue through the intermediation/service-fee invoice it issues to the caterer. The company sees one reconciliation and payment process.
What happens if headcount changes?
Before the deadline, employee selections and bulk orders can be updated. After the deadline, changes affect production and may not be accepted automatically in the platform; iştebu! and the caterer may need to confirm them manually.
How long are we tied in for? How do we exit?
The agreement has no fixed term. The company may terminate it with 30 days' written notice; that notice period does not apply to termination for cause. Days whose selection deadline has not passed are cancelled. Days past the deadline may still be delivered and included in invoice reconciliation because production has started. Past invoice, collection, and dispute records are retained for the legally required periods.
iştebu!
For your company
Move workplace lunch to a lower-cost, better-organized system that still gives employees a choice.
Let’s review your current meal-card or catering setup, compare costs for your company, and show you the choice, delivery, and management flow in the product.
We reply the same day.